Lauren Hooker
Political Direct Mail in Arkansas 2022 : Case Studies
Coming from a state where direct mail dominates campaign advertising, our firm has naturally continued to grow our direct mail services. ...
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Lauren Hooker
- Feb 1, 2022
- 2 min
What Is a Fiscal Session and Why Should You Care?
The Arkansas General Assembly meets in odd-numbered years for each regular session where they draft, file, and vote on new legislation...
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Lauren Hooker
- Sep 15, 2021
- 2 min
Q & A with Jamie Barker
What is your advice for someone wanting to launch their career in the political world? Go work a campaign for someone you believe in....
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Lauren Hooker
- Aug 11, 2021
- 2 min
What You Need to Know: Apple's New Update Can Impact Your Email Strategy
Once again, Apple has announced another update to iOS that could impact your online fundraising efforts and email marketing strategy....
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Lauren Hooker
- Aug 11, 2021
- 4 min
Should you retain a lobbyist in Arkansas?
When it comes to getting elected officials to not only hear you but take action, especially ones not in your or your company's specific...
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Lauren Hooker
- Aug 11, 2021
- 2 min
How to Launch A Career in Politics: Q & A With Lauren Hooker
While it’s not for everyone, campaign work gives you the chance to work in a face-paced environment while building key relationships with...
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Lauren Hooker
- Aug 11, 2021
- 3 min
ON THE BLOG: THE VALUE OF RETAINING CONTRACT LOBBYISTS
While many larger companies, associations, or interest groups know the value of retaining contract lobbyists who monitor & influence the...
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Lauren Hooker
- Aug 11, 2021
- 2 min
MISTAKES TO AVOID WITH EMAIL CAMPAIGNS
The average person receives about 121 emails per day. How do you get your message to stand out? Many factors are at play when it comes to...
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Lauren Hooker
- Aug 11, 2021
- 2 min
MY FACEBOOK POST REACH IS LOW: FACEBOOK’S ALGORITHM
Over the past two years, brands are seeing their Facebook reach drop which means their posts are only being seen by roughly 5% of their...
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Lauren Hooker
- Aug 11, 2021
- 2 min
JCD Consulting Grows Team
FOR IMMEDIATE RELEASE Jamie Barker and Jarrod Griffin Join JCD Consulting Little Rock – JCD Consulting Services announced today the...
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Lauren Hooker
- Aug 11, 2021
- 2 min
A Message From Our President | Election 2020 Recap
After what felt like forever, the 2020 elections are mostly over. I’m sure the counting of results in the Presidential and a handful of...
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Lauren Hooker
- Aug 11, 2021
- 2 min
A Message From Our President | Our First Five Years
This week marked the five-year anniversary of JCD Consulting Services. The transition from a dream, to taking the risk, to “oh wow, has...
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Lauren Hooker
- Aug 11, 2021
- 4 min
A Message From Our President: How to Protect the Integrity of the Election Process
Every election we hear about how we all have a responsibility to vote. That is a sentiment I agree with, but I would take it a step...
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Lauren Hooker
- Aug 11, 2021
- 5 min
A Message From Our President | Campaign Lessons Learned From My Son's Flag-Football League
When the 2020/2021 school year finally begins, my son will be starting 7th grade. For the first time, he will be playing tackle football...
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Lauren Hooker
- Aug 11, 2021
- 2 min
How Audiences and Behaviors are Changing in 2020
The impact of COVID-19 has already begun to shape our nation and the world in a new way. This is an unprecedented time and as we are...
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Lauren Hooker
- Aug 5, 2021
- 2 min
Why Your Political Ads Might Reach Fewer People
As you are probably aware of by now, Facebook has been making dramatic changes in relation to running political ads on its platform. We...
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Lauren Hooker
- Aug 5, 2021
- 5 min
A Message From Our President | Crafting A Campaign Plan
Election Day will be here in a little over four months. If you are running for a down ballot position and haven’t already organized a...
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Lauren Hooker
- Aug 5, 2021
- 3 min
Staying Ahead of the Legislation Process
Arkansas’s next legislative session is still over seven months away, but if you want to be informed and involved, you may already be...
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Lauren Hooker
- Aug 5, 2021
- 2 min
COVID-19 Forced Us to Think Digitally
Before COVID-19, many businesses and organizations neglected to see the value of digital marketing and social media upkeep. For them, it...
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Lauren Hooker
- Aug 5, 2021
- 3 min
Adapting During A Pandemic
The COVID-19 pandemic has forced all of us to learn and adapt quickly. In what will surely be a century defining moment, these changes...
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