How Advocacy Groups Can Leverage Slacktivism
Slacktivism, as defined by the Oxford Dictionary, is “the practice of supporting a political or social cause by means such as social media or online petitions, characterized as involving very little effort or commitment.” The term became popular with the rise of social media and viral posts. Typically, slacktivism encompasses posting images or words of hope and inspiration after disasters utilizing a specific hashtag or liking a charity’s Facebook page and posts. It’s also u