Facebook Update That Might Affect Your Contribution Forms
If you're running a political campaign page, Facebook created a policy around the beginning of the year that will not allow a page with less than 2,000 likes to add a third-party app to their page.
What does this mean? If you are using a donation contribution platform, you will no longer be able to have that easily accessible “Donate” button visible on your page until you hit at least 2,000 likes. Until you reach that magic number, you will need to use the “Secure Link To Contribution Form,” in a regular Facebook post.
For pages with less than 2,000 likes, you will need to note this change and adapt appropriately.
Post Secure Links
Create specific posts asking with a call-to-contribute by using a direct link to your contribution form.
Pin Contribution Links to Top of Page
To ensure this doesn’t get lost in the sea of posts, be sure to pin the post to the top of your page. By doing this, each time someone visits your Facebook page, the first post they will see will be your call-to-action contribution form.
Encourage Supporters To Share
Regardless if you are able to host a third-party contribution tab or not, you should always encourage your supporters to share your contribution form on their own page! You’ll be able to reach more people in your area that you might not have been able to do so on your own.
Ensure Your Donation Page is Mobile-Friendly
More people are surfing the web and social media on their phones. Make it easy for people to donate by ensuring your contribution form is mobile-friendly!