Political Ad Disclaimers: What you need to know
If you are a new candidate running for office, you might not know that Facebook recently set up an authorization and disclaimer process to run political ads on their platform. Twitter recently rolled out a similar process also.
Any political ad ran on either of these two platforms will need a disclaimer. Failing to add a disclaimer to your political ad will stop it from reaching your audience which can ultimately cost you time because getting authorized can take a few weeks.
After you have been authorized, you’ll need to link your ad account to any relevant pages.
How do you add a Facebook disclaimer?
To ensure your ad has a disclaimer, you’ll first need to be authorized by Facebook to run ads on your page. You can start this process underneath the ‘Settings’ section on your page and then clicking the ‘Authorizations’ tab to the left.
To confirm your identity with Facebook you will need a copy of your US-based, government-issued ID. This can be a driver’s license or passport.
You must provide the last four digits of your SSN.
Provide your mailing address.
Once you have requested authorization, Facebook will send you the verification code to the mailing address you specified. Keep in mind this may take up to 1-2 weeks.
Once you are verified, linked your ad account to your page, you can now designate a disclaimer to your page and begin running political ads on Facebook.
How to get certified to run political ads on Twitter?
This process is slightly different than Facebook’s process. Their process only refers to US Federal elections and US advocacy issues, but we recommend going through this process just in case.
If you are an individual not registered with the FEC, you will need a copy of your US-based, government-issued ID and your passport. You will need to also fill out this notarized form.
Advertisers need to have access to the email address linked all handles from which they want to run ads with.
In addition to being certified, your profile must contain a profile picture, header and website consistent with the profile. You must also have a disclaimer in your bio.
Once you have applied for certification with Twitter, you will receive a letter to the mailing address specified. The letter will have further instructions on how to complete your certification.