Videos are one of the best ways to market to your target audience. Videos allow you to get your message across in a way that holds the viewer's attention. Compared to commercial advertising, posting your videos to Youtube is more cost-effective because you do not have to pay for air time. You can also get more attention posting on Youtube because according to a Nielson report, Youtube reaches more adults than any cable network.
Youtube is the best platform to deliver your video messages to your audience. In fact, almost 5 billion videos are watched on Youtube every day, with over 30 million daily visitors. Video marketing has become one of the most used marketing techniques in recent years.
As of July of 2018, 63% of businesses have been conducting online video marketing.
With that many videos being streamed on just one platform, it can often be difficult to break through the clutter and be seen.
Here are some tips to help boost your views on Youtube:
Make your video titles short and interesting:
The title of your video should be geared to the types of viewers you are hoping to get. You want it to be something that will intrigue people so that they will click on it, even if they know nothing about your organization. A short title is better for people scrolling through Youtube.
Pick video tags that will be good for SEO:
Think about what people are going to be searching for and make sure you include those keywords in your video tags. Keep in mind that sometimes people are not searching for things that are necessarily related to your video, and that’s okay!
Write a good video description:
Consider telling people a story instead of describing what is going on in the video. Make your description entertaining but don’t use it as a way to hit your key messaging points. Let your video do that for you.
Choose a good thumbnail:
Don’t let Youtube automatically choose your thumbnail for you. Choose a screenshot from the video that will invoke an emotional response from your viewers. You want to choose something that will interest people into watching your video.
While there are many things you can do that can boost your Youtube views, these some of the key elements that will help you gain a lot more online traction from people who may not know much about your organization.