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  • Lauren Hooker

WHY YOUR BUSINESS NEEDS TO FOCUS ON SEO


When operating a small business, it’s important to get the name of your business out there for people to see. One of the best ways to garner attention from consumers is through internet search. In Arkansas, 66.7% of households have access to the internet, meaning it can be very quick and easy to get your small business noticed if done right.


SEO is one of the most important ways you can help your small business grow. SEO stands for search engine optimization, which means to optimize your company’s website so that it will gain traffic from search engine results pages. The more website traffic your business gains, the more attention your business is getting. SEO will allow you to expand your company to much broader areas and reach potential clients that you never considered.


Here are some ways to improve your website content:

  • Create and produce quality social media content that is relevant

  • Include videos and audio recordings when appropriate

  • Use infographics and other visuals along with text

  • Post relevant blogs and articles that coincide with your company’s message

  • Keep your website frequently updated and organized

  • Include a title tag and subheadings on your pages and articles

SEO is beneficial to small businesses because it can improve the amount of traffic brought to a website. This, in turn, can help a business really take off and garner them the attention of consumers that they need to succeed. Implementing these points can help small businesses get higher up in search results which could possibly put them up alongside bigger businesses who pay for their ads.


While it is not guaranteed that search engines will display your content, these tips can be very helpful in putting your website closer to the top of the search engine results page.

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