Lauren Hooker
MISTAKES TO AVOID WITH EMAIL CAMPAIGNS
The average person receives about 121 emails per day. How do you get your message to stand out? Many factors are at play when it comes to...
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Lauren Hooker
Aug 11, 20212 min read
MY FACEBOOK POST REACH IS LOW: FACEBOOK’S ALGORITHM
Over the past two years, brands are seeing their Facebook reach drop which means their posts are only being seen by roughly 5% of their...
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Lauren Hooker
Aug 11, 20212 min read
JCD Consulting Grows Team
FOR IMMEDIATE RELEASE Jamie Barker and Jarrod Griffin Join JCD Consulting Little Rock – JCD Consulting Services announced today the...
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Lauren Hooker
Aug 11, 20212 min read
A Message From Our President | Election 2020 Recap
After what felt like forever, the 2020 elections are mostly over. I’m sure the counting of results in the Presidential and a handful of...
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Lauren Hooker
Aug 11, 20212 min read
A Message From Our President | Our First Five Years
This week marked the five-year anniversary of JCD Consulting Services. The transition from a dream, to taking the risk, to “oh wow, has...
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Lauren Hooker
Aug 11, 20214 min read
A Message From Our President: How to Protect the Integrity of the Election Process
Every election we hear about how we all have a responsibility to vote. That is a sentiment I agree with, but I would take it a step...
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Lauren Hooker
Aug 11, 20215 min read
A Message From Our President | Campaign Lessons Learned From My Son's Flag-Football League
When the 2020/2021 school year finally begins, my son will be starting 7th grade. For the first time, he will be playing tackle football...
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Lauren Hooker
Aug 11, 20212 min read
How Audiences and Behaviors are Changing in 2020
The impact of COVID-19 has already begun to shape our nation and the world in a new way. This is an unprecedented time and as we are...
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Lauren Hooker
Aug 5, 20212 min read
Why Your Political Ads Might Reach Fewer People
As you are probably aware of by now, Facebook has been making dramatic changes in relation to running political ads on its platform. We...
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Lauren Hooker
Aug 5, 20215 min read
A Message From Our President | Crafting A Campaign Plan
Election Day will be here in a little over four months. If you are running for a down ballot position and haven’t already organized a...
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Lauren Hooker
Aug 5, 20213 min read
Staying Ahead of the Legislation Process
Arkansas’s next legislative session is still over seven months away, but if you want to be informed and involved, you may already be...
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Lauren Hooker
Aug 5, 20212 min read
COVID-19 Forced Us to Think Digitally
Before COVID-19, many businesses and organizations neglected to see the value of digital marketing and social media upkeep. For them, it...
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Lauren Hooker
Aug 5, 20213 min read
Adapting During A Pandemic
The COVID-19 pandemic has forced all of us to learn and adapt quickly. In what will surely be a century defining moment, these changes...
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Lauren Hooker
Aug 5, 20211 min read
The Effect of iOS On Campaigning and Polling
As most people with cell phones know, robocalls are a common occurrence. In 2018, Americans received over 48 billion unwanted phone calls...
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Lauren Hooker
Aug 5, 20212 min read
Growing Your Social Media Following
Social media is one of the quickest and best ways to interact with people from all over. It is the easiest way to get messages out to...
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Lauren Hooker
Aug 5, 20212 min read
How to Maximize Youtube Views
Videos are one of the best ways to market to your target audience. Videos allow you to get your message across in a way that holds the...
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Lauren Hooker
Aug 5, 20212 min read
WHY YOUR BUSINESS NEEDS TO FOCUS ON SEO
When operating a small business, it’s important to get the name of your business out there for people to see. One of the best ways to...
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Lauren Hooker
Aug 5, 20212 min read
Political Ad Disclaimers: What you need to know
If you are a new candidate running for office, you might not know that Facebook recently set up an authorization and disclaimer process...
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Lauren Hooker
Aug 5, 20212 min read
Online Fundraising 101
Whether it be a non-profit, advocacy, or political campaign, money is the main driving force. Without donations, the impact of any...
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Lauren Hooker
Aug 5, 20212 min read
Five Ways to Improve Your Subject Lines
How many emails do you wake up to every morning? For a typical American, it’s not uncommon to see 15+ unopened emails waiting in your...
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