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  • Writer's pictureLauren Hooker

Why Your Political Ads Might Reach Fewer People

As you are probably aware of by now, Facebook has been making dramatic changes in relation to running political ads on its platform.

We don’t expect this new rollout to have a huge impact on political ads but it’s important to be of these changes so that you can be better equipped during the upcoming elections.

Last year, Facebook set up an authorization and disclaimer process to run political ads on their platform. Failing to add a disclaimer to your political ad account will stop ads from reaching your audience. If you haven't been certified to run political ads through Facebook, follow these instructions.

Facebook just announced this week that it will allow users the choice to turn off “all social issue, electoral or political ads from candidates, Super PACs or other organizations that have the “Paid for by” political disclaimer on them.”

What does this mean? Your ads might reach fewer people based off this new feature. That isn't to say Facebook ads won't reach any of your voters. You will still be able to target voters, the main difference is that you might not see the same results compared to previous years when it comes to the amount of people your ad reaches.

As of right now, users will be able to hide ads by clicking on the ad itself or going through a menu in the app’s ad settings.

These changes also apply to Instagram. It's also important to note that Twitter has banned political ads on its platform all together.

Despite these changes, we still recommend running ads on Facebook because it still allows you to individually target voters at a low cost compared to other forms of media.


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