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Lauren Hooker

Why Your Political Ads Might Reach Fewer People

As you are probably aware of by now, Facebook has been making dramatic changes in relation to running political ads on its platform. We...

Lauren Hooker

Growing Your Social Media Following

Social media is one of the quickest and best ways to interact with people from all over. It is the easiest way to get messages out to...

Lauren Hooker

Political Ad Disclaimers: What you need to know

If you are a new candidate running for office, you might not know that Facebook recently set up an authorization and disclaimer process...

Lauren Hooker

Facebook Update That Might Affect Your Contribution Forms

If you're running a political campaign page, Facebook created a policy around the beginning of the year that will not allow a page with...

Lauren Hooker

How to Get Better Results on Facebook Ads

For a lot of small businesses and campaigns in Arkansas trying to create brand awareness online, the idea of creating Facebook ads can be...

Lauren Hooker

When Digital And Governmental Affairs Collide

The main objective of any online advocacy campaign is to bolster awareness and to get people passionate and advocate for your cause....

Lauren Hooker

How Social Media Has Changed Politics

What’s the first thing you do in the morning? If we were to ask that question 10 years ago, we would probably hear answers like: make the...